Why Employer Branding Matters Now

This paper discusses the results of our 2009 Talent Shortage Survey and the need for organisations to build their employer brand in order to attract and retain the talent they need.

At a time of increasing layoffs and constrained resources, it may seem counterintuitive to invest energy and capital in devising talent strategies - and especially in strengthening the employer brand. On the contrary, the need for effective employer branding has never been greater. Companies must look to the inevitable recovery and to the intensifying talent shortages that will follow. By focusing now on building their employer brands and enhancing their appeal to talented workers with scarce and vital skills, organisations can position themselves to win lasting competitive advantage in the talent marketplace.

Use the 'Download this' option opposite to access a copy of the white paper.

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